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Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy (Routledge Studies in International Business and the World Economy, 47, Band 47) - Hardcover

Buch 40 von 78: Routledge Studies in International Business and the World Economy

Alozie, Emmanuel C.

 
9780789001412: Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy (Routledge Studies in International Business and the World Economy, 47, Band 47)
Hardcover
ISBN 10: 0789001411 ISBN 13: 9780789001412
Verlag: Routledge, 2008

Inhaltsangabe

Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies.

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Über die Autorin bzw. den Autor

Emmanuel C. Alozie (Ph.D., University of Southern Mississippi) has worked professionally in public relations, advertising and journalism and has taught mass communication for two decades. His research interests are in development communication, international/cultural journalism, advertising and public relations. A former assistant editor with Democratic Communiqué, Alozie published Cultural Reflections and the Role of Advertising in the Socio-Economic and National Development of Nigeria (2005), and co-edited, Toward the Common Good: Perspectives in International Public Relations (2004). He has published and presented several refereed articles.

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Verlag
Routledge
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0789001411
ISBN 13 
9780789001412
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
144
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