The Riddle: Where Ideas Come From and How to Have Better Ones - Hardcover

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The Author

Andrew J. Razeghi is adjunct associate professor at the Kellogg School of Management at Northwestern University and an internationally recognized speaker and adviser on growth, strategy, creativity, and innovation. As principal in the firm StrategyLab, Inc., he has consulted with executives from many Fortune 500 companies. He is also the author of Hope:How Triumphant Leaders Create the Future (from Jossey-Bass).

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Artists, scientists, and entrepreneurs thrive on their ability to be creative. New wealth flows to those who successfully introduce new ideas.

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery.

Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "aha! moments." In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making "Eureka moments" routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history's most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.

The Riddle illustrates how replicating these precursorscuriosity, constraints, connections, conventions, and codescan increase your odds of success at innovation. For example, the author reveals how to inspire creativity through controllable and reproducible thoughts and behaviors such as altering your mood, changing the context in which you solve problems, creating metaphors, and even simply writing things down. He also explores the role of sleep, memory, and ethnicity as they pertain to creative insight.

The Riddle takes the mystery out of the creative process and plants it squarely in the realm of the scientific. Using the techniques outlined in this book, innovators can draw on the "Eureka moment" again and again.

Aus dem Klappentext

Artists, scientists, and entrepreneurs thrive on their abilityto be creative. New wealth flows to those who successfullyintroduce new ideas.

While organizations claim to value creativity, they are often ata loss when attempting to conjure up novel ideas, particularly in aworld where technology has made information readily available toeveryone. As a result, leaders ask, "Where will the next big ideacome from?" In response, they allocate significant resources forinnovation; however the source of creative inspiration has remaineda mystery.

Science has shown that it's possible to create conditions underwhich the mind is more prepared to have insights, or "aha!moments." In this fascinating book, Andrew Razeghi examines theprecursors to creative insight and offers clear-cut methods formaking "Eureka moments" routine practice rather than luckyaccidents. Combining the latest scientific research, interviewswith current innovators, and studies of history's most creativeminds, he dissects the creative process and presents a practicalapproach for inspiring innovation.

The Riddle illustrates how replicating theseprecursors--curiosity, constraints, connections, conventions, and codes--can increase your odds of success at innovation. Forexample, the author reveals how to inspire creativity throughcontrollable and reproducible thoughts and behaviors such asaltering your mood, changing the context in which you solveproblems, creating metaphors, and even simply writing things down.He also explores the role of sleep, memory, and ethnicity as theypertain to creative insight.

The Riddle takes the mystery out of the creative process andplants it squarely in the realm of the scientific. Using thetechniques outlined in this book, innovators can draw on the"Eureka moment" again and again.