Flexible Product Development: Building Agility for Changing Markets - Hardcover

Smith, Preston G.

 
9780787995843: Flexible Product Development: Building Agility for Changing Markets
Hardcover
ISBN 10: 0787995843 ISBN 13: 9780787995843
Verlag: Jossey-Bass, 2007

Inhaltsangabe

Praise for Flexible Product Development
 
"Speed has always been a critical element in the product design process. But as Preston Smith points out, one must be extraordinarily flexible as well in one's development and innovation processes. In the light-speed world we live in today, as Smith so poignantly points out, one's ability to use intelligent, knowledge-based flexibility is an imperative to winning each day, every day."
-Michael D. Thieneman, executive vice president and chief technology officer, Whirlpool Corporation
 
"Preston's previous book, Developing Products in Half the Time, was chock-full of time-to-market gems. This one goes further, showing time-to-market in a new light and providing even more wisdom that's right on for today."
-Chuck Blevins, Ph.D., director, Office of Program Management LifeScan, Inc. (Johnson & Johnson)
 
"Preston provides exceptionally detailed treatment of techniques to help any program manager lead difficult, constantly changing projects. His many examples show how these tools work in the real world."
-Jim Callahan, PMP, senior program manager, C-Cor
 
"This book addresses what's concerned me lately: how to make product development more effective and quicker. It emphasizes that project leaders should manage decisions and risk rather than tasks and processes because decisions are what really drive the project."
-James Joseph Snyder, product development manager, Medtronic, Inc.

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Über die Autorin bzw. den Autor

Preston Smith is a leading thinker in the product development community and consults with companies as diverse as Herman Miller and Welch Allyn. His book, Proactive Risk Management, won the David I. Cleland Project Management Literature Award from the Project Management Institute. Smith is book review editor of the Journal of Product Innovation Management and is a Certified Management Consultant.

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Praise for Flexible Product Development
 
"Speed has always been a critical element in the product design process. But as Preston Smith points out, one must be extraordinarily flexible as well in one's development and innovation processes. In the light-speed world we live in today, as Smith so poignantly points out, one's ability to use intelligent, knowledge-based flexibility is an imperative to winning each day, every day."
-Michael D. Thieneman, executive vice president and chief technology officer, Whirlpool Corporation
 
"Preston's previous book, Developing Products in Half the Time, was chock-full of time-to-market gems. This one goes further, showing time-to-market in a new light and providing even more wisdom that's right on for today."
-Chuck Blevins, Ph.D., director, Office of Program Management LifeScan, Inc. (Johnson & Johnson)
 
"Preston provides exceptionally detailed treatment of techniques to help any program manager lead difficult, constantly changing projects. His many examples show how these tools work in the real world."
-Jim Callahan, PMP, senior program manager, C-Cor
 
"This book addresses what's concerned me lately: how to make product development more effective and quicker. It emphasizes that project leaders should manage decisions and risk rather than tasks and processes because decisions are what really drive the project."
-James Joseph Snyder, product development manager, Medtronic, Inc.

Aus dem Klappentext

Innovation drives the marketplace, but the path to successful products is more uncertain than ever. Today's customers are more vocal about what they want, competitors introduce disruptive new products, and new technologies are appearing more frequently. While senior executives continue to boast about the importance of innovation within their organizations, surveys show that over the past decade there has been a dramatic decrease in new-product innovation.
 
In this landmark book, Preston Smith attributes the recent decline in innovation to pressure from financial markets, which drives management toward rigid development approaches such as phased development processes, Six Sigma, and project office. These processes have unintentionally (but effectively) made changes during development more difficult, disruptive, and expensive, while the need for change continues at an accelerating pace.
 
Flexible Product Development is a hands-on resource that provides the tools and strategies needed to restore flexibility to any organization and remove the obstacles that stand in the way of responsive new product development. Preston Smith introduces approaches that can enhance development process flexibility by creating and maintaining development options, delaying decisions, and, in general, reducing the cost of change. Step-by-step, he explains the basics of flexible product development, provides a broad array of flexibility-enhancing tools, and guides the reader in modifying the organization's values to embrace this new way of operating.
 
Flexible Product Development was inspired by the great gains in flexibility made in the allied field of software development by the agile software movement. While software agility depends on unique characteristics of the software medium, Flexible Product Development supplies a comparable set of effective tools for developing new non-software products.
 
For companies both large and small that need to become more limber in launching new products, Flexible Product Development offers a guide for an age of change.

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Verlag
Jossey-Bass
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0787995843
ISBN 13 
9780787995843
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
304
Kontakt zum Hersteller
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Verantwortliche Person
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