Performance Evaluation: Proven Approaches for Improving Program and Organizational Performance: 21 (Research Methods for the Social Sciences) - Softcover

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Ingrid J. Guerra-López, PhD, is an associate professor at Wayne State University, director of the Institute for Learning and Performance Improvement, associate research professor at the Sonora Institute of Technology in Mexico, and principal of Intelligence Gathering Systems.

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Performance Evaluation

Proven Approaches for Improving Program and Organizational Performance

Performance Evaluation is a hands-on text for practitioners, researchers, educators, and students in how to use scientifically-based evaluations that are both rigorous and flexible. Author Ingrid Guerra-López, an internationally-known evaluation expert, introduces the foundations of evaluation and presents the most applicable models for the performance improvement field. Her book offers a wide variety of tools and techniques that have proven successful and is organized to illustrate evaluation in the context of continual performance improvement.

Designed to be comprehensive, the book highlights five major and classic evaluation models including

• Kirkpatrick's Four Levels

• Phillips's ROI

• Brinkerhoff's Case Success Method

• Stufflebeam's CIPP

• Guerra-López's Impact Evaluation Process

Guerra-López's book bridges the gap between theory and practice. It illustrates the various models in accessible terms, explores the research evidence behind each, explains how each model looks in practice, and shows how each approach can be tailored for specific evaluations.