The Public Relations Writer's Handbook: The Digital Age - Hardcover

Aronson, Merry; Spetner, Don; Ames, Carol

 
9780787986315: The Public Relations Writer's Handbook: The Digital Age
Hardcover
ISBN 10: 0787986313 ISBN 13: 9780787986315
Verlag: Jossey-Bass, 2007

Inhaltsangabe

Praise for the Second Edition of The Public Relations Writer's Handbook
 

"Essential for any PR professional. Well written and easy to understand."
-Richard Edelman, president and CEO, Edelman Public Relations Worldwide
 

"Despite all the rapid advances in technology, good writing is still the key to effective communications. And good writing comes from clear thinking. This book provides an excellent, step-by-step approach to both."
-Jon Iwata, senior vice president, Communications, IBM
 

"Good writing is still at the core of all great communications campaigns, and this book provides aspiring and experienced practitioners with practical guidelines and effective approaches to consider."
-Andy Polansky, president, Weber Shandwick Worldwide
 

"This is a practical, direct, and easy-to-use handbook for public relations writing, authored by top communications professionals. It's a must-read for anyone serious about a successful career in public relations."
-Carl Folta, executive vice president, Corporate Communications, Viacom, Inc.
 

"This book offers no-nonsense, straight-ahead advice on how to compete and win in today's digital world of public relations."
-Paula D. Woodley, lecturer, Annenberg School for Communications, University of Southern California

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Merry Aronson is the founder and director of MerryMedia, a Los Angeles-based entertainment marketing and PR firm. She has worked as a journalist, entertainment publicist, and network television promotion executive, and has taught PR writing at New York University and University of California, Los Angeles.
 

Don Spetner is senior vice president for Global Meeting and Communications at Korn/Ferry International. He was named an "Industry All Star" by Inside PR magazine, and his essays on communications have been published in The Journal of Corporate Public Relations and PRWeek.
 

Carol Ames teaches entertainment studies and public relations on the faculty of California State University, Fullerton. She is an experienced independent public relations professional and executive producer of movies for television.

Von der hinteren Coverseite

The first edition of the Public Relations Writer's Handbook has become the gold standard reference in the PR industry. However, since the book was first published, the digital revolution has changed the way we live and do business. Computers, e-mail, cell phones, and the World Wide Web have become a part of everyday life.
 

The second edition of The Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
 

The Public Relations Writer's Handbook is a handy guide for PR writers who must communicate ideas, information, and emotions in a clear, concise, accurate, and credible manner in many styles, tones, and voices, for many different audiences. The Handbook helps to simplify and demystify the writing process, so that your skills can be honed and your talent developed.
 

In this extraordinary resource, authors Merry Aronson, Don Spetner, and Carol Ames offer their secrets to cracking the public relations barriers and getting your message heard by as wide a public as possible.

Aus dem Klappentext

Praise for the Second Edition of The Public Relations Writer's Handbook
 

"Essential for any PR professional. Well written and easy to understand."
-Richard Edelman, president and CEO, Edelman Public Relations Worldwide
 

"Despite all the rapid advances in technology, good writing is still the key to effective communications. And good writing comes from clear thinking. This book provides an excellent, step-by-step approach to both."
-Jon Iwata, senior vice president, Communications, IBM
 

"Good writing is still at the core of all great communications campaigns, and this book provides aspiring and experienced practitioners with practical guidelines and effective approaches to consider."
-Andy Polansky, president, Weber Shandwick Worldwide
 

"This is a practical, direct, and easy-to-use handbook for public relations writing, authored by top communications professionals. It's a must-read for anyone serious about a successful career in public relations."
-Carl Folta, executive vice president, Corporate Communications, Viacom, Inc.
 

"This book offers no-nonsense, straight-ahead advice on how to compete and win in today's digital world of public relations."
-Paula D. Woodley, lecturer, Annenberg School for Communications, University of Southern California

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Jossey-Bass
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0787986313
ISBN 13 
9780787986315
Einband
Gebundene Ausgabe
Auflage
2
Anzahl der Seiten
368
Kontakt zum Hersteller
Wiley-VCH GmbH
product_safety@wiley.com

Boschstrasse 12
Weinheim
69469
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780787945701: The Public Relations Writer's Handbook

Vorgestellte Ausgabe

ISBN 10:  0787945706 ISBN 13:  9780787945701
Verlag: Jossey-Bass Inc.,U.S., 1998
Hardcover