Public Relations for Nonprofits - Hardcover

Feinglass, Art

 
9780787974541: Public Relations for Nonprofits
Hardcover
ISBN 10: 0787974544 ISBN 13: 9780787974541
Verlag: Wiley & Sons, 2005

Inhaltsangabe

Nonprofit organizations must employ effective, professional public relations techniques in order to get the recognition, support and dollars they need to fulfill their missions. The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign.

Offering a combination of theory and practice, it shows you how to market to your key audiences, both inside and outside of your organization. In addition to helping you understand you target markets and shaping your message for your audience, Feinglass discusses all the key public relations vehicles, including:

  • news releases
  • press kits
  • brochures
  • newsletters
  • annual reports
  • direct mail
  • advertising
  • the internet
  • special events

A final chapter walks you step by step through the process of developing your own comprehensive public relations campaign.

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Über die Autorin bzw. den Autor

Art Feinglass is founder and president of Access Communications, Inc., a New York?based training and public relations firm. He is an adjunct professor at New York University's George H. Heyman, Jr. Center for Philanthropy and Fundraising, where he teaches courses in public relations for nonprofits. He has more than twenty years of experience in public relations for nonprofits and serves on the Communications Advisory Committee of the American Red Cross in Greater New York. He can be reached at www.artfeinglass.com.

Von der hinteren Coverseite

Learn to thrive in the highly competitive environment of nonprofit public relations. The Public Relations Handbook for Nonprofits shows you how to get the recognition, support, and dollars you need to fulfill your mission. It explains key PR theory and provides basic guides, checklists, and practical, step-by-step advice. It illustrates concepts with a wealth of examples and case studies drawn from successful actual campaigns from a wide range of fields, including religious, arts, educational, and social service organizations. And it discusses all the key public relations vehicles, including news releases, press kits, brochures, newsletters, annual reports, direct mail, advertising, the internet, and special events.

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Verlag
Wiley & Sons
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
0787974544
ISBN 13 
9780787974541
Einband
Gebundene Ausgabe
Anzahl der Seiten
350
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9781118336076: The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide

Vorgestellte Ausgabe

ISBN 10:  1118336070 ISBN 13:  9781118336076
Verlag: Jossey-Bass, 2012
Softcover