Navigating the Badlands: Thriving in the Decade of Radical Transformation - Softcover

Über die Autorin bzw. den Autor

Mary O’Hara-Devereaux is the CEO of Global Foresight and an internationally recognized business forecaster and strategist. She is the coauthor of Globalwork from Jossey-Bass. She has consulted for numerous global players, including ChevronTexaco, Coca-Cola, Motorola, Procter & Gamble, CITIC Pacific, Ericsson, Skandia, and Cable and Wireless as well as government agencies in the United States and China. In addition she has been a senior faculty member at the University of California, University of Hawaii, Peking University, and the Institute for the Future.

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A Road Map for Navigating the Global Business Landscape

"This book offers a concise, coherent interpretation of a large set of global developments and their impacts on companies. Nevertheless, one of the valuable messages reads, Don t get lost in familiar territory. The Badlands metaphor provides an innovation imperative, which transcends a pure technological scope and truly integrates the social and organizational experimentation we need to embrace. Navigating the Badlands provides a reconceptualization of how we view the world and strategies to do something about it. A great book."
Harald Preissler, DaimlerChrysler AG, Research Society and Technology

"Navigating the Badlands offers a thought-provoking exploration into the upheaval occurring in business and society. Those leaders wanting to thrive through this transformation will welcome this opportunity to challenge their thinking and broaden their perspective in new fresh ways. Leaders wanting to positively impact our new global society will embrace the Badlands message and insights on the criticality of ethical leadership."
Lydia Beebe, corporate secretary, ChevronTexaco

"This book will change the way you think about the future. Mary O Hara- Devereaux s insights are both sobering and empowering: a must-read for citizens of the twenty-first century."
Annalee Saxenian, dean, School of Information and Management Systems, University of California, Berkeley

"Navigating the Badlands provides a clear economic and social context for companies to understand and respond to the impact of global transformation on the consumer."
Denise Morrison, president, global sales, and chief customer officer, Campbell Soup Company

Aus dem Klappentext

The turbulent stock market, worker migration, an overhaul of the traditional methods of strategic planning today s global business environment has undergone dramatic changes and there are more changes on the way. How can organizations stay on top during this perilous new phase of global transformation?

In this groundbreaking book, Mary O Hara-Devereaux an internationally renowned business forecaster shows how organizations can hone their competitive edge during these uncertain times. Using the metaphor of traveling through the badlands of the American West, Navigating the Badlands offers the principles, tools, transformative strategies, and essential understanding executives and business leaders need if they are to weather the rugged, global business landscape of the future. Throughout the book O Hara-Devereaux reveals how business leaders can seize the opportunity to create new value from successful alliances, reach global markets, and find top talent.

Navigating the Badlands is filled with illustrative stories of successes and failures from a wide variety of industries, geographic areas, and organizational models that can serve as models for organizations moving forward in the unforgiving business climate. The author explores the challenges of developing executive readiness and describes nine "Organizational Pains," including new global competitors, disruptive innovations in the industry, obsolescence of a key technology central to a core business model, dramatic shifts in customer desires and purchasing habits, and loss of key talent. She offers ideas for resolving these potential stumbling blocks. She also shows how to create "New Capabilities" that enable organizations to innovate, engage, and integrate a web of relationships needed for long-term success and outlines dynamic "Principles of Transformation" that will be required for doing business in the badlands.

Navigating the Badlands provides powerful diagnostic and communication tools, short-term and long-term strategic support, and new collaborative suggestions for the perilous journey ahead.