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Given the challenge to lead Nordstrom's move into Southern California, Betsy Sanders relied heavily on creating exemplary customer service and helped that region realize annual renevues of $1 billion. Delighted Customers made the company's exceptional service a benchmark, not only for other retailers but also for service and manufacturing industries. In Fabled Service, Sanders shares her secrets for creating legendary customer service through dedicated leadership.
BETSY SANDERS worked with Nordstrom, Inc. for 19 years. During that time, she served as VP and general manager. In that capacity, she was responsible for the inception and development of the Southern California region--the company's largest and most profitable division, generating $1 billion in annual revenues.At present, Sanders is a consultant specializing in developing and implementing comprehensive business and marketing strategies, customer service objectives, quality performance standards, and leadership potential. She replaced First Lady Hillary Rodham Clinton on the WalMart Board of Directors and also serves on the boards of Carl Karcher Enterprises, H.F. Ahmanson Company, and Vons Companies, Inc., among others. She is founder and director of The National Bank of Southern California, director and second vice-chairman of the Los Angeles Chamber of Commerce, and director and chairman of the United Way of Orange County.
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