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Building the Brand–Driven Business: Operationalize Your Brand to Drive Profitable Growth (Jossey Bass Business & Management Series) - Hardcover
Inhaltsangabe
Book by Davis Scott M Dunn Michael
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Críticas
"...This book is highly recommended for all forward-thinking executives--and those aiming to join that group." (The Journal of Product & Brand Management, vol. 14, no. 3, 2005)
Reseña del editor
In "Building the Brand-Driven Business", authors Scott M. Davis and Michael Dunn - two of the nation's foremost experts on brands - map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
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- VerlagJossey-Bass Inc.,U.S.
- Erscheinungsdatum2002
- ISBN 10 0787962554
- ISBN 13 9780787962555
- EinbandTapa dura
- SpracheEnglisch
- Auflage1
- Anzahl der Seiten320
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Building the Brand-Driven Business : Operationalize Your Brand to Drive Profitable Growth
Verlag:
Wiley & Sons, Incorporated, John, 2002
ISBN 10: 0787962554
ISBN 13: 9780787962555
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
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Building the Brandâ"Driven Business: Operationalize Your Brand to Drive Profitable Growth (Jossey Bass Business & Management Series)
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Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth (Jossey-Bass Business & Management)
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Hardcover. Zustand: Very Good. Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth (Jossey-Bass Business & Management) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780787962555
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
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Hardcover. Zustand: Très bon. Ancien livre de bibliothèque. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. E-635-589
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Beispielbild für diese ISBN
Building the Brand-Driven Business : Operationalize Your Brand to Drive Profitable Growth
Verlag:
Wiley & Sons, Incorporated, John, 2002
ISBN 10: 0787962554
ISBN 13: 9780787962555
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Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP27402152
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Beispielbild für diese ISBN
Building the Brand-Driven Business : Operationalize Your Brand to Drive Profitable Growth
Verlag:
Wiley & Sons, Incorporated, John, 2002
ISBN 10: 0787962554
ISBN 13: 9780787962555
Gebraucht
Hardcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 9977567-6
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