The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage - Hardcover

Govindarajan, Vijay; Gupta, Anil

 
9780787957216: The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage
Hardcover
ISBN 10: 0787957216 ISBN 13: 9780787957216
Verlag: Jossey-Bass Inc.,U.S., 2001

Inhaltsangabe

The current transformation of isolated state-dominated economies into market-driven globally integrated economies is creating business challenges and opportunities around the globe. Over the last ten years, these authors have studied over one hundred global corporations through a variety of research methods and here distill their findings into four essential goals that executives must achieve in order to transform a company into a global success: Identify and pursue opportunities in key markets. Convert global presence into global competitive advantage. Cultivate a global mindset in order to recognize and exploit good ideas wherever they arise. And constantly reinvent the global game by creating value for customers. Case studies involving Yahoo!, Wal-Mart, and other global players show how the authors' findings can be applied in real-world situations.

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Über die Autorin bzw. den Autor

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and director of the William F. Achtmeyer Center for Global Leadership at the Tuck School of Business Administration, Dartmouth College. At Tuck, he is also the faculty director for the Global Leadership 2020 Program. He consults with CEOs and senior executives from a variety of global corporations. Anil K. Gupta is a Distinguished Scholar-Teacher and professor of strategy and global e-business at the Robert H. Smith School of Business, University of Maryland at College Park. Gupta has also served as a visiting professor in the Stanford Technology Ventures program at Stanford University. A director of three corporations, he also consults with CEOs and senior executives in a variety of global corporations.

Aus dem Klappentext

The twin forces of ideological change and technology revolution make globalization the single most important issue facing companies today. To stay competitive in the worldwide marketplace, business executives must lead their companies in developing and sustaining the ongoing efforts to globalize their organizations.
Vijay Govindarajan and Anil K. Gupta are two of the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their ten-year research study of more than one hundred global corporations. Drawing from this rich knowledge base-- which includes large-scale surveys, case studies, and in-depth discussions with several hundred executives-- the authors make the compelling case that every industry must be considered a global industry and every business a knowledge business.
The Quest for Global Dominance focuses on four essential tasks in which a company must lead its industry in order to emerge and maintain its position as a globally dominant player. The richly illustrated conceptual frameworks presented in this book should help executives become more skilled at:
* Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets
* Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers
* Cultivating a global mindset by viewing cultural and geographic diversity as not just a challenge but also an opportunity and being prepared to adopt successful practices and good ideas
* Striving to reinvent the rules of the global game by rethinking answers to the classic questions: Who are our target customers? What value do we want to deliver to these customers? How will we create this value?
The Quest for Global Dominance provides executives with leading-edge ideas in a manner that makes them easy to put into action.

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Verlag
Jossey-Bass Inc.,U.S.
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0787957216
ISBN 13 
9780787957216
Einband
Tapa dura
Anzahl der Seiten
320
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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