Untapped Options: Building Links between Marketing and Human Resources to Achieve Organizational Goals in Health Care (J-B AHA Press) - Hardcover

Northcott, Bea; Helm, Janette

 
9780787955373: Untapped Options: Building Links between Marketing and Human Resources to Achieve Organizational Goals in Health Care (J-B AHA Press)
Hardcover
ISBN 10: 078795537X ISBN 13: 9780787955373
Verlag: Jossey-Bass, 2000

Inhaltsangabe

An AHA Press/Jossey-Bass Resource

Untapped Options is an invaluable resource for health care leaderswho want to help their organizations succeed. Bea Northcott andJanette Helm, experts in the field of health care management, havecreated a practical approach that explores how human resources andmarketing managers can combine forces and work together to createmission, vision, and values statements that will drive a commonstrategy to organizational excellence. Step-by-step, Northcott andHelm show how to implement this innovative approach that, once inplace, will contain costs, bolster employee satisfaction andproductivity, and increase customer satisfaction.

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Über die Autorin bzw. den Autor

BEA NORTHCOTT is president of Triple Impact, a consulting firm in Franklin, Indiana.

JANETTE HELM is an organizational consultant at St. Vincent Hospitals and Health Services in Indianapolis.

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Verlag
Jossey-Bass
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
078795537X
ISBN 13 
9780787955373
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
243
Kontakt zum Hersteller
Wiley-VCH GmbH
product_safety@wiley.com

Boschstrasse 12
Weinheim
69469
Deutschland

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Vorgestellte Ausgabe

ISBN 10:  1556482795 ISBN 13:  9781556482793
Verlag: Jossey-Bass Inc.,U.S., 2000
Hardcover