Verwandte Artikel zu Leveraging Japan: Marketing to the New Asia (Jossey...
Inhaltsangabe
Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets.
To read the first chapter from this book, click here.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
GEORGE FIELDS is president of Fields Associates, a Tokyo-based firm consulting on Japanese markets. The author of three best-selling books on Japan, he has been named by Fortune magazine as one of the "25 People You Ought to Know in Asia." He lives in Tokyo, Japan. HOTAKA KATAHIRA was and remains the first marketing professor at the University of Tokyo and is a business consultant specializing in brand management. JERRY WIND, marketing professor at the Wharton School, is an authority on global marketing strategy and a frequent lecturer and consultant in Japan and other Asian countries. He lives in Philadelphia, Pennsylvania.
Von der hinteren Coverseite
There has never been a better time to enter Japan. Recent fundamental changes there-especially the shift to a consumer-driven economy-have opened that once insulated market to new ideas and new participants, creating vast opportunities for companies that have the marketing savvy to seize them.
In Leveraging Japan, three men who have had their fingers on the pulse of Asian business for decades examine the new rules of marketing in today's Japan and dissect the best practices of those companies-both foreign and domestic-that are doing it successfully. These authors have helped such industry leaders as American Express, Levi Strauss, KFC, and Procter & Gamble launch their Japanese invasions, claim their market shares, and leverage their newfound expertise for entry into other Asian markets.
Here, you will discover why Japan is currently seeing a dramatic increase in foreign investment. You'll examine the many forces that are changing Japan's economic landscape, including the rise of the single woman as consumer, shifts in regulations, the restructuring of distribution channels, and the growth of the Internet. And you'll look into the cultural and structural aspects of the market that make it so distinctly Japanese.
Leveraging Japan offers plenty of specific marketing insights as well. It includes detailed discussions on market segmentation, branding and positioning, new product development, pricing and promotion, advertising and public relations, cybermarketing, distribution, customer satisfaction, and marketing research. "Points of Leverage" at the end of each chapter are designed to help you think through the book's concepts and adapt the strategies presented to your own particular situation and ambitions.
Aus dem Klappentext
There has never been a better time to enter Japan. Recent fundamental changes there-especially the shift to a consumer-driven economy-have opened that once insulated market to new ideas and new participants, creating vast opportunities for companies that have the marketing savvy to seize them.In Leveraging Japan, three men who have had their fingers on the pulse of Asian business for decades examine the new rules of marketing in today's Japan and dissect the best practices of those companies-both foreign and domestic-that are doing it successfully. These authors have helped such industry leaders as American Express, Levi Strauss, KFC, and Procter & Gamble launch their Japanese invasions, claim their market shares, and leverage their newfound expertise for entry into other Asian markets.Here, you will discover why Japan is currently seeing a dramatic increase in foreign investment. You'll examine the many forces that are changing Japan's economic landscape, including the rise of the single woman as consumer, shifts in regulations, the restructuring of distribution channels, and the growth of the Internet. And you'll look into the cultural and structural aspects of the market that make it so distinctly Japanese.Leveraging Japan offers plenty of specific marketing insights as well. It includes detailed discussions on market segmentation, branding and positioning, new product development, pricing and promotion, advertising and public relations, cybermarketing, distribution, customer satisfaction, and marketing research. "Points of Leverage" at the And of each chapter are designed to help you think through the book's concepts and adapt the strategies presented to your own particular situation and ambitions.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Neu kaufen
Diesen Artikel anzeigen
EUR 36,47
Gratis für den Versand innerhalb von/der Deutschland
Versandziele, Kosten & DauerSuchergebnisse für Leveraging Japan: Marketing to the New Asia (Jossey...
Beispielbild für diese ISBN
Leveraging Japan : Marketing to the New Asia
Verlag:
Wiley & Sons, Incorporated, John, 1999
ISBN 10: 078794663X
ISBN 13: 9780787946630
Gebraucht
Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Ill. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP36065973
Anzahl: 2 verfügbar
Beispielbild für diese ISBN
Leveraging Japan: Marketing to the New Asia
Anbieter: Infinity Books Japan, Tokyo, TKY, Japan
Verkäuferbewertung 2 von 5 Sternen
Hardcover. Zustand: Very Good/Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. Artikel-Nr. RWARE0000047925
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Leveraging Japan: Marketing to the New Asia
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.34. Artikel-Nr. G078794663XI4N00
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Leveraging Japan: Marketing to the New Asia (Jossey-Bass Business & Management)
Anbieter: Bestsellersuk, Hereford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. Sun Damage to edge of Pages. No.1 BESTSELLERS - great prices, friendly customer service â" all orders are dispatched next working day. Artikel-Nr. mon0000690906
Anzahl: 2 verfügbar
Foto des Verkäufers
Leveraging Japan
Anbieter: moluna, Greven, Deutschland
Verkäuferbewertung 4 von 5 Sternen
Zustand: New. Although the Japanese economy overall may be slow in recovering, foreign companies are now finding that business opportunities here have never been better. Read this book to discover how best to leverage your business presence in the world s second largest. Artikel-Nr. 447063408
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
Leveraging Japan
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Artikel-Nr. FW-9780787946630
Anzahl: 15 verfügbar
Beispielbild für diese ISBN
Leveraging Japan: Marketing to the New Asia
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. In. Artikel-Nr. ria9780787946630_new
Anzahl: Mehr als 20 verfügbar
Foto des Verkäufers
Leveraging Japan : Marketing to the New Asia
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Buch. Zustand: Neu. Neuware - Japan leidet zwar noch unter dem Schlag der Wirtschafts- und Finanzkrise in Asien, aber es bleibt der zweitgrößte Markt der Welt und für westliche Unternehmen das Tor in andere asiatische Märkte. Westliche Unternehmen halten weiterhin am Standort Japan fest, und zwar aus drei Gründen: 1. Japan hat sich von einer fertigungsorientierten Wirtschaft in eine konsumorientierte verwandelt, wodurch Marketingchancen ungeahnten Ausmaßes entstehen. 2. Japanische Unternehmen gehören zu den Spitzenspielern der asiatischen Wirtschaft. 3. Japan liefert Informationen, wie sich die künftige Entwicklung der Emerging Markets in Asien vollziehen wird. 'Leveraging Japan' ist das erste Buch, das im Nachgang zur aktuellen Asienkrise die grundlegenden Verlagerungen im japanischen Markt analysiert und die Chancen untersucht, die sich hieraus für westliche Unternehmen in Japan oder in anderen asiatischen Ländern ergeben. Artikel-Nr. 9780787946630
Anzahl: 2 verfügbar
Beispielbild für diese ISBN
Leveraging Japan
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. pp. xxi + 328 Illus. Artikel-Nr. 6441584
Anzahl: 3 verfügbar
Beispielbild für diese ISBN
Leveraging Japan: Marketing to the New Asia
Anbieter: Kennys Bookstore, Olney, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. Provides strategies for entering the Japanese market and for using Japan as a springboard to enter other growing Asian markets. The text includes coverage of positioning, pricing, advertising, and merchandising. Num Pages: 328 pages, index. BIC Classification: 1FPJ; KC; KFF; KJMV7. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 200 x 123 x 29. Weight in Grams: 218. . 1999. Hardcover. . . . . Books ship from the US and Ireland. Artikel-Nr. V9780787946630
Anzahl: Mehr als 20 verfügbar