Cooperative Strategies: European Perspectives: 2 - Softcover

...provides both theoretical and practical guidance for managers who intend to be or already are engaged in negotiated international alliances. Researchers will find a useful collection of research perspectives about JVs and a helpful compilation of research propositions in this book. * Journal Of International Marketing * ...provides both theoretical and practical guidance for managers who intend to be or already are engaged in negotiated international alliances. Researchers will find a useful collection of research perspectives about JVs and a helpful compilation of research propositions in this book. * Journal Of International Marketing *

Three geographically targeted volumes comprised in the Cooperative Strategies series-the most ambitious effort to date to explore the extent, nature, operations, and environment of cross-border cooperative linkages in North American, European, and Asian Pacific regions. The scholars who contributed to the Cooperative Strategies series include top experts in international strategy and management. Consolidating cutting-edge scholarship and forecasting of future trends, they focus on a wide variety of new cooperative business arrangements and offer the most up-to-date assessment of them. They present the most current research on topics such as: advances in theories of cooperative strategies; the formation of cooperative alliances; the dynamics of partner relationships; and the strategy and performance of cooperative alliances. Blending conceptual insights with empirical analyses, the contributors highlight commonalities and differences across national, cultural, and trade zones. The chapters in this volume are anchored in a wide set of theoretical approaches, conceptual frameworks, and models, illustrating how rich the area of cooperative strategies is for scholarly inquiry. The Cooperative Strategies Series represents an invaluable resource for serious academic study and for business practitioners who wish to improve not only their understanding but also the performances of their joint ventures and alliances.