Beyond Instruction: Comprehensive Program Planning for Business and Education (Jossey Bass Business & Management Series) - Hardcover

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WILLIAM J. ROTHWELL is associate professor in The Department of Adult Education, Instructional Systems, and Workforce Education and Development at The Pennsylvania State University. He is the coauthor of Improving On-the-Job Training (1994) and Mastering the Instructional Design Process (1992), both from Jossey-Bass. PETER S. COOKSON is a professor at the Centre for Distance Education at Athabasca University in Alberta, Canada. He is the editor of Recruiting and Retaining Adult Students (Jossey-Bass, 1989).

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Both a how-to manual for those new to the field and a reference for experienced trainers and educators, Beyond Instruction outlines a systematic planning process applicable to organized education efforts in a variety of settings. It reviews emerging planner roles in business and education, and offers guidance for the full range of planning tasks ― including assessing needs, setting goals, monitoring effectiveness, supervising instructors, budgeting, promoting, and recruiting.

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As human resource professional and adult educators scramble to respond to shrinking budgets and greater demands for competency, the role of the program planner becomes increasingly critical in both business and education settings. Yet, in far too many organizations, program planning activities are assigned without regard to sound practice or to the essential competencies necessary ― and valuable time, money, and effort are wasted.Beyond Instruction offers a comprehensive overview of the program planning process for both new and experienced "directors of learning" in business, education, and other organizational settings. The book outlines a systematic planning process that analyzes emerging planner roles in business and education, and offers guidance for the full range of planning tasks ― including assessing needs, setting goals, monitoring effectiveness, supervising instructors, budgeting, promoting, and recruiting.Drawing on both the authors' own research and the classic models of Houle, Knowles, Boyle, and Nadler, Beyond Instruction provides both a how-to manual for those new to the field and a reference for experienced trainers and educators. Beyond Instruction shows how to:

• assess learning needs and negotiate stakeholder interests
• identify target participants so as to design a program that will best accommodate their characteristics
• prioritize learning needs, and establish program purposes and objectives
• evaluate programs and training methods
• monitor changes affecting programs from both internal and external environments
• recruit and retain program participants
• promote and market the program effectively
• resolve common ethical dilemmas faced in program planning
• select, supervise, evaluate, and develop both full-time and part-time instructorsnsive overview of the process