The Market Value Process: Bridging Customer & Shareholder Value (Jossey-Bass Business & Management Series) - Hardcover

Cleland, Alan S.; Bruno, Albert V.

 
9780787902759: The Market Value Process: Bridging Customer & Shareholder Value (Jossey-Bass Business & Management Series)
Hardcover
ISBN 10: 0787902756 ISBN 13: 9780787902759
Verlag: Jossey-Bass, 1996

Inhaltsangabe

Discover a unique, cross-functional approach to developingstrategy

Earn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where price-cutting is king. Itdetails a twelve-step framework for determining how well customerneeds are being met, building strategies for meeting those needs,and ensuring those strategies create enough customer andshareholder value to work successfully. With new thoughts on topicssuch as teamwork and core competencies, this book defines a generalmanagement and financial approach to strategy building everyexecutive should consider.

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Über die Autorin bzw. den Autor

Alan S. Cleland and Albert V. Bruno are the authors of The Market Value Process: Bridging Customer & Shareholder Value, published by Wiley.

Von der hinteren Coverseite

Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for determining how well customer needs are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer and shareholder value to work successfully. With new thoughts on topics such as teamwork and core competencies, this book defines a general management and financial approach to strategy building every executive should consider.

Aus dem Klappentext

Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for determining how well customer needs are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer and shareholder value to work successfully. With new thoughts on topics such as teamwork and core competencies, this book defines a general management and financial approach to strategy building every executive should consider.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Jossey-Bass
Erscheinungsdatum
1996
Sprache
Englisch
ISBN 10 
0787902756
ISBN 13 
9780787902759
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
272
Kontakt zum Hersteller
Wiley-VCH GmbH
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