Start Where You Are: Matching Your Strategy to Your Marketplace (Jossey Bass Business & Management Series) - Hardcover

Inhaltsangabe

While there are many books that explain how to envision the competitive markets of the future, Start Where You Are shows you step-by-step how to proactively build and shape your company's future by starting from your current position. In this practical guide that details the steps to take before the strategic planning process begins, CEO, consultant, and author William B. Rouse lays the groundwork required for implementing many of today's most popular approaches.
Drawing on his thirty years of research and consulting work with more than one hundred organizations worldwide, Rouse offers a two-hundred-year perspective of the history of change that has affected such companies as Microsoft, Raytheon, IBM, and Boeing. From this important backdrop, the author details the ten most common situations that companies experience and shows how to determine which situation best identifies your organization's current and future circumstances. He also offers specific guidance on how to respond to the inevitable changing market forces in order to assure future success.
With numerous charts, templates, and checklists, this book provides a comprehensive framework, plus the tools and techniques that are critical to charting your company's future.

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