A Brief History of the Future: How Visionary Thinkers Changed the World and Tomorrow's Trends are 'Made' and Marketed

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9780786719044: A Brief History of the Future: How Visionary Thinkers Changed the World and Tomorrow's Trends are 'Made' and Marketed

Whether for economic, personal, or political reasons, people have always wanted to know what the future will bring, and there have been no lack of people to tell us. A Brief History of the Future chronicles the most influential futurists over the years, from Delphi's virgin visionaries, to pop futurists, science fiction writers, trend gurus, and evolutionary experts.

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From the Publisher:

Rich with detail and anecdote, A Brief History of the Future is a unique and fascinating book that looks behind the scenes at how tomorrow's trends are being identified, `made' and marketed today

From the Author:

In my research I discovered many weird and wonderful people who wrote about the future over the years - some of them were completely and utterly wrong, and some wonderfully and brilliantly right. Interestingly many of them also fell into the so-called futurists monkey trap - predicting things that they thought would help them or please their own peccadillos. Some were more altruistic and thought about the good of the world. I also give an insight into my own experience working in trend and future research, as well as a chapter on a more famous futurist entitled "A week in the life of a futurist".

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