International management guru, Fons Trompenaar's best-selling Riding the Waves of Culture has become an essential guide for managers and trainers in multinational organizations, as well as anyone who conducts business overseas. This thoroughly revised, second edition, updated to include new case histories and fresh research findings, uses country-by-country graphs, examples, and other comparisons to clearly illustrate how different cultures respond to different management approaches; provides case histories to show how managers have successfully anticipated and mediated difficult and potentially costly dilemmas; and shows how managers can prepare their organizations for the process of internationalization through specific points of intervention.
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Fons Trompenaars (Amsterdam, Netherlands) and Charles Hampden-Turner (Cambridge, England) co-authored Riding the Waves of Culture and Mastering the Infinite Game. Trompenaars is managing director of Trompenaars Hampden-Turner (THT) Intercultural Management Group. Hampden-Turner (THT) Intercultural Management Group. Hampden-Turner is a management consultant based at the University of Cambridge's Judge Institute of Management Studies.
Read the book that is revolutionizing international business!
With over 50,000 copies sold in its first edition, Riding the Waves of Culture dispelled the idea that there is only one way to manage, and was the first book to show professional managers how to build the cross-cultural skills, sensitivity, and awareness required in today's global business environment. In this second edition, Fons Trompenaars and co-author Charles Hampden-Turner reveal the seven key dimensions of business behavior, and how they combine to form four basic types of corporate culture:
This revised and updated edition features completely new sections including:
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Hardcover. Zustand: Very Good/Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, sociopolitical environment and cultural system . Riding the Waves of Culture shows international managers how to build the skills, sensitivity, and cultural awareness needed to establish and sustai n management effectiveness across cultural borders. This revised edition is updated with new research and statistics. More than an encyclopedia of cultures and customs, this essential guide: Describes successful and failed cross-cultural business transactions of mul tinational organizations such as AT&T, Heineken, Motorola and Volvo Offers techniques managers can use to anticipate and mediate some of the di fficult dilemmas of international management Uses country-by-country graphs, examples, and other comparisons to illustrate how different cultures regard and respond to various management approaches. Artikel-Nr. RWARE0000068762
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