A Branded World: Adventures in Public Relations and the Creation of Superbrands

Levine, Michael

 
9780786188420: A Branded World: Adventures in Public Relations and the Creation of Superbrands
ISBN 10: 0786188421 ISBN 13: 9780786188420
Verlag: BLACKSTONE PUB, 2004

Inhaltsangabe

Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.

But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

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Über die Autorinnen und Autoren

Michael Levine, founder of one of the country's most prominent entertainment public relations firms, has been called one of Hollywood's brightest and most respected executives by USA Today. He is the author of numerous books, including Guerrilla PR, the world's most widely used introduction to public relations. His essays have been featured in the New York Times, Reader's Digest, Hollywood Reporter, and USA Today. He hosts Inside Out with Michael Levine on KRLA, and he is the founder and owner of Levine Communications, based in Los Angeles.



Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.

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Verlag
BLACKSTONE PUB
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0786188421
ISBN 13 
9780786188420
Einband
Audio CD
Kontakt zum Hersteller
NAXOS Deutschland Musik & Video Vertriebs-GmbH
info@naxos.de

Gruber Straße 46b
Poing
Bayern
85586
Deutschland

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