Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.
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Anbieter: Hamelyn, Madrid, M, Spanien
Zustand: Aceptable. : En este libro, Scott McKain explora la desconexión entre lo que las empresas ofrecen y lo que los clientes realmente desean. McKain, basándose en su experiencia como Vicepresidente de una organización de $100 millones, revela cómo las empresas pueden crear una experiencia superior para el cliente y mantener su lealtad. El autor explica cómo la lealtad del cliente es la conexión creada por las organizaciones a través del buen servicio, un buen producto y un buen precio, junto con la personalización, la diferenciación y la emoción. EAN: 9780785288367 Tipo: Libros Categoría: Negocios y Economía Título: What Customers Really Want Autor: Scott McKain Editorial: Thomas Nelson Inc Idioma: en Páginas: 195 Formato: tapa blanda. Artikel-Nr. Happ-2025-05-28-48d21c5e
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