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What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave: Bridging the Gap Between What Your Company Offers and What Your Clients Crave - Softcover

McKain, Scott

 
9780785288367: What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave: Bridging the Gap Between What Your Company Offers and What Your Clients Crave

Inhaltsangabe

Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.

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