Verwandte Artikel zu Neuromarketing: Understanding the Buy Buttons in Your...

Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain - Hardcover

Renvoise, Patrick

 
9780785226802: Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
Hardcover
ISBN 10: 078522680X ISBN 13: 9780785226802
Verlag: HarperCollins Leadership, 2007

Inhaltsangabe

Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Patrick Renvoise grew up in France, where he received a Masters in Computer Science. Focusing his career on sales, he spent several years in global business development, first at Silicon Graphics, where he initiated, closed, and managed multimillion dollar international OEM agreements. He served as Executive Director, Business Development & Strategy at Kleiner Perkins, where he sold supercomputers and software to NASA, Shell, Boeing, BMW, and Canon. Christophe Morin's passion is to help companies clearly identify what motivates and frustrates their prospects so that they can develop sustainable competitive strategies. Morin was CMO for rStar Networks, a company that develops private networks for Fortune 500 companies. Prior to that he was VP of Marketing and Corporate training for Canned Foods, Inc., one of the largest grocery remarketers in the world. He graduated from ESC Nantes with a BA in Marketing and received an MBA from Bowling Green State University.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
HarperCollins Leadership
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
078522680X
ISBN 13 
9780785226802
Einband
Gebundene Ausgabe
Anzahl der Seiten
243
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar