Winning the New Product Development Battle (IEEE Engineers Guide to Business, Band 4) - Softcover

Floyd, Thomas D.; Levy, Stu; Wolfman, Arnold B.

 
9780780303614: Winning the New Product Development Battle (IEEE Engineers Guide to Business, Band 4)

Inhaltsangabe

This guide seeks to lead companies through the process of new-product development, from inception to development and marketing using Total Quality Management (TQM) and Concurrent Engineering Methods.

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