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Digital Play: The Interaction of Technology, Culture, and Marketing - Softcover

Kline, Stephen; Dyer-Witheford, Nick; Peuter, Greig De

 
9780773525917: Digital Play: The Interaction of Technology, Culture, and Marketing
Softcover
ISBN 10: 0773525912 ISBN 13: 9780773525917
Verlag: McGill-Queen's University Press, 2003

Inhaltsangabe

In a marketplace that demands perpetual upgrades, the survival of interactive play ultimately depends on the adroit management of negotiations between game producers and youthful consumers of this new medium. The authors suggest a model of expansion that encompasses technological innovation, game design, and marketing practices. Their case study of video gaming exposes fundamental tensions between the opposing forces of continuity and change in the information economy: between the play culture of gaming and the spectator culture of television, the dynamism of interactive media and the increasingly homogeneous mass-mediated cultural marketplace, and emerging flexible post-Fordist management strategies and the surviving techniques of mass-mediated marketing. Digital Play suggests a future not of democratizing wired capitalism but instead of continuing tensions between "access to" and "enclosure in" technological innovation, between inertia and diversity in popular culture markets, and between commodification and free play in the cultural industries.

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Verlag
McGill-Queen's University Press
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
0773525912
ISBN 13 
9780773525917
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
376
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchpark GmbH
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