Ecommerce and Information Technology in Hospitality and Tourism fills a serious need for useful information about the applications of ecommerce and information technology in this industry. The Author takes the view that the industry continues to experience dramatic changes as a result of Internet technology. The text provides an extensive discussion of information technology, e-commerce and e-marketing as these emerging technologies apply to the hospitality and tourism industry. Concepts, terms and technical jargon are explained using non-technical terms and analogies. Students will be well prepared to tackle the challenges of ecommerce and information technology in the Hospitality and Tourism industry. Essential information on business-to-business and business-to-consumer e-commerce models and an explanation of marketing schemes and strategies used by various sectors of the industry is provided. The concepts presented in each chapter are exceptionally well illustrated through myriad case studies and examples from actual experiences in the industry. Students at all levels and in any setting will benefit from the extensive list of terms and set of learning objectives contained in each chapter, as well as from information on major resources available on related Web sites. The text can easily serve as the primary resource or as supplementary reading for those teaching Internet marketing courses.
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Associate Professor, Niagara UniversityReview:
Chapter 1: The Internet and the World of Hospitality and Tourism. Chapter 2: The Internet Revolution: Brief History and Basics. Chapter 3: The Internet as a Means of Communication. Chapter 4: The Internet as a Means of Commerce. Chapter 5: The Internet as a Means for Information Distribution. Chapter 6: The Internet as a Means for Travel and Hospitality Research. Chapter 7: The Internet as a Means for Marketing. Chapter 8: The Impact of the Internet on Travel and Hospitality Industry. Chapter 9: A Special Case Study: The Future of the Travel Agents. Chapter 10: Competitive Advantage or Necessity: The Travel and Hospitality Industry in the 21st Century.
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