Accountable Marketing: Linking marketing actions to financial performance - Hardcover

 
9780765647061: Accountable Marketing: Linking marketing actions to financial performance
Hardcover
ISBN 10: 0765647060 ISBN 13: 9780765647061
Verlag: Routledge, 2016

Inhaltsangabe

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.

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Über die Autorin bzw. den Autor

David W. Stewart holds the President's Chair in Marketing and Law at Loyola Marymount University, USA. He is a former editor of the Journal of Marketing and the Journal of the Academy of Marketing Science and is the current editor of the Journal of Public Policy and Marketing. He is a co-founder and current chair of MASB and has consulted for a wide array of corporations, government agencies, and not-for-profit organizations.

Craig T. Gugel is Assistant Professor of Advertising & Marketing Communications at Fashion Institute of Technology and President, CEO and Chief Research Officer of Gugelplex TV, Inc., USA. He is an advisory council member of the Marketing Accountability Standards Board and co-manages its Book Project team.

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Verlag
Routledge
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
0765647060
ISBN 13 
9780765647061
Einband
Gebundene Ausgabe
Anzahl der Seiten
298
Herausgeber
Stewart David W, Gugel Craig
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

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Vorgestellte Ausgabe

ISBN 10:  0765647079 ISBN 13:  9780765647078
Verlag: Routledge, 2016
Softcover