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The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns - Softcover

Berman, Margo

 
9780765646583: The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns
Softcover
ISBN 10: 0765646587 ISBN 13: 9780765646583
Verlag: Routledge, 2016

Inhaltsangabe

The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman's compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.

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Über die Autorin bzw. den Autor

Margo Berman is Professor of Advertising and Public Relations at Florida International University, USA

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Verlag
Routledge
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
0765646587
ISBN 13 
9780765646583
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar