Advertising Media Workbook and Sourcebook - Softcover

Kelley, Larry; Sheehan, Kim; Jugenheimer, Donald W.

 
9780765640949: Advertising Media Workbook and Sourcebook
Softcover
ISBN 10: 0765640945 ISBN 13: 9780765640949
Verlag: Routledge, 2015

Inhaltsangabe

This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Larry D. Kelley is a Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and prinicples of advertising, among other classes. He has authored or co-authored seven books.

Donald W. Jugenheimer is an author, researcher, consultant, and educator. His specialties are communication, advertising and media management, media economics, and advertising media. He has authord or co-authored twenty books.

Kim Bartel Sheehan is Professor of Advertising at the University of Oregon, USA. Her teaching specialties are advertising management, research, and media planning. She has published extensively in academic journals, such as the Journal of Advertising, the Journal of Advertising Research, and the Journal of Public Policy and Marketing.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Routledge
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
0765640945
ISBN 13 
9780765640949
Einband
Taschenbuch
Auflage
4
Anzahl der Seiten
380
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780765615404: Advertising Media Workbook And Sourcebook

Vorgestellte Ausgabe

ISBN 10:  0765615401 ISBN 13:  9780765615404
Verlag: M.E. Sharpe, 2004
Hardcover