Advertising Account Planning: Planning and Managing an Imc Campaign - Softcover

Kelley, Larry

 
9780765640369: Advertising Account Planning: Planning and Managing an Imc Campaign
Softcover
ISBN 10: 0765640368 ISBN 13: 9780765640369
Verlag: Routledge, 2014

Inhaltsangabe

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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Über die Autorin bzw. den Autor

Larry Kelley is a Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and prinicples of advertising, among other classes. He has authored or co-authored 7 books.

Donald W. Jugenheimer is an author, researcher, consultant and educator. His specialties are communication, advertising and media management, media economics and advertising media. He has authord or co-authored 20 books.

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Verlag
Routledge
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
0765640368
ISBN 13 
9780765640369
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
262
Kontakt zum Hersteller
Routledge
https://www.routledge-ny.com/

Stockst?dter Str. 20
Gro?ostheim
Bayern
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780765640352: Advertising Account Planning: Planning and Managing an IMC Campaign

Vorgestellte Ausgabe

ISBN 10:  076564035X ISBN 13:  9780765640352
Verlag: Taylor & Francis Ltd, 2014
Hardcover