Product Planning Essentials - Hardcover

Kahn, Kenneth

 
9780765626073: Product Planning Essentials
Hardcover
ISBN 10: 0765626071 ISBN 13: 9780765626073
Verlag: Routledge, 2011

Inhaltsangabe

This book addresses the interdisciplinary nature of product development and product management. Instructors, students, and practitioners will benefit from chapters on design and legal considerations, expanded discussion of global considerations, and product planning best practice, all new to this edition.

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Über die Autorin bzw. den Autor

Kenneth B. Kahn is a professor of marketing and director of the da Vinci Center for Innovation in Product Design and Development at Virginia Commonwealth University, as well as a nationally recognized scholar and consultant in the field of product development. Kahn was previously at Purdue University as a professor and director of Purdue's Burton D. Morgan Center for Entrepreneurship. He is the author of Product Planning Essentials and New Product Forecasting: An Applied Approach, and the editor of the PDMA Handbook of New Product Development. He has consulted with and facilitated benchmarking sessions with numerous companies, including Acco Brands, Coca-Cola, ConAgra, Honeywell, John Deere, Lego, Procter & Gamble, and Unilever.

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Verlag
Routledge
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
0765626071
ISBN 13 
9780765626073
Einband
Gebundene Ausgabe
Auflage
2
Anzahl der Seiten
280
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

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Vorgestellte Ausgabe

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Verlag: Routledge, 2011
Softcover