Visual Identity: Promoting and Protecting the Public Face of an Organization - Hardcover

Alessandri, Susan Westcott

 
9780765622662: Visual Identity: Promoting and Protecting the Public Face of an Organization
Hardcover
ISBN 10: 0765622661 ISBN 13: 9780765622662
Verlag: Routledge, 2009

Inhaltsangabe

A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.

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Über die Autorin bzw. den Autor

Susan Westcott Alessandri is a member of the communication and journalism faculty at Suffolk University. Prior to joining Suffolk University, Dr. Alessandri was on the faculty of the S.I. Newhouse School of Public Communications at Syracuse University.Dr. Alessandri holds a PhD in mass communication from the University of North Carolina at Chapel Hill. Her research has been published in several books and journals, including Corporate Reputation Review, Corporate Communications: An International Journal, Education Review of Business Communication, Journal of Marketing for Higher Education, Journal of Advertising Education, and Journal of Employee Communication Management.

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Verlag
Routledge
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0765622661
ISBN 13 
9780765622662
Einband
Gebundene Ausgabe
Anzahl der Seiten
178
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

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9780765622679: Visual Identity: Promoting and Protecting the Public Face of an Organization

Vorgestellte Ausgabe

ISBN 10:  076562267X ISBN 13:  9780765622679
Verlag: Routledge, 2009
Softcover