Marketing For Dummies - Softcover

"...an invaluable, practical guide to marketing for those new to the subject..." (Marketer, September 2006) "...useful, practical and, above all, reader-friendly...this book certainly takes me to a new level...I heartily recommend it". (Oldham Evening Chronicle, March 2007)

Whether you're looking to expand your business or you're about to start out, this straight-forward guide leads you step by step through every aspect of marketing. Packed with expert tips on identifying customers, using online resources, satisfying your customer's needs and boosting your sales, "Marketing For Dummies" will help you put together a winning marketing strategy and turn your plans in to profit. Discover how to: understand the basics of effective marketing; research customers, competitors and industry; create a compelling marketing strategy; increase consumer awareness; satisfy clients' needs; and, boost sales.