Direct Mail for Dummies (InfoUSA;s) - Softcover

Inhaltsangabe

Twelve steps to direct mail success!

Let this friendly guide deliver direct mail results

Whether you’re new to direct mail or experienced with it, infoUSA’s Direct Mail For Dummies is for you. This easy-to-understand book guides you through the direct mail process, pointing out tips and faux pas along the way. From creating your direct mail plan and piece to measuring responses and results, this get-started guide will have you conquering new target markets quickly, easily, and affordably.

The Dummies Way

• Explanations in plain English
• "Get in, get out" information
• Icons and other navigational aids
• A dash of humor and fun

Discover how to:

• Develop your direct mail game plan
• Write copy that sells
• Design an attractive mail-order piece
• Choose your paper and ink
• Understand printing presses
• Measure your results

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