Direct Mail for Dummies - Softcover

Über die Autorin bzw. den Autor

About the Authors Richard Goldsmith: Richard Goldsmith has been in the direct marketing and printing industry for 20 years. In 1981, he founded the Horah Group and is Chairman of Horah Direct, a full service Direct Marketing agency and a partner in PGI Mailers, a Lettershop/Bindery in New Ulm, Minnesota. Dick is a member of the Direct Marketing Association, as well as Women in Direct Marketing International. A well known speaker, he has presented at numerous DMA Annual Conferences, Direct Marketing Days in New York and Minneapolis, and for the Direct Marketing Clubs of Seattle and St. Louis. Dick has had numerous articles published in Target Marketing magazine and Circulation Management magazine. He can be reached at 212-921-4521 or e-mail Dick@Horah.com. Dan Breau: Dan Breau has been in direct marketing since 1969 as a copywriter, creative director, strategic planner, and agency principal. He has developed successful strategic and creative solutions for such companies as Volvo, Citibank, Mutual of Omaha, Time-Life, Johnson & Johnson, and American Airlines. His awards include an Echo Award from the DMA, a Gold Best of Show from WDMI for Investor's Business Daily, and a Gold Medal from the NJ Ad Club for Business Week. Sandra Blackthorn: Sandra Blackthorn has a degree in journalism and has been involved with the editorial side of book publishing since 1987. In 1992, Sandra hooked up with IDG Books Worldwide, Inc., and became the pivotal editor in defining and refining what the For Dummies series has become. Nowadays, she runs her own freelance editorial and writing business. And when she's not grappling (lovingly) with words, she's grappling (even more lovingly) with her husband, David, and spirited children, William and Katie. And, yes, spirited is a euphemism. Kelly Ewing: Kelly Ewing is a writer and editor who lives in Greenwood, Indiana, with her husband Mark, daughter Katie, and two dogs, Cheyenne and Sierra. Kelly edits numerous bestsellers for the award-winning For Dummies series, has coauthored a computer book, and is currently writing a business book. She has also written articles on sports, travel, and human interest for several newspapers.

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Discover money–saving postage strategies

Twelve steps to direct mail success!

Let this friendly guide deliver direct mail results Whether you're new to direct mail or experienced with it, Direct Mail For Dummies is for you. This easy–to–understand book guides you through the direct mail process, pointing out tips and faux pas along the way. From creating your direct mail plan and piece to measuring responses and results, this get–started guide will have you conquering new target markets quickly, easily, and affordably.

Discover how to: Develop your direct mail game plan Write copy that sells Design an attractive mail–order piece Choose your paper and ink Understand printing presses Measure your results

The Dummies Way Explanations in plain English "Get in, get out" information Icons and other navigational aids A dash of humor and fun

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