Starting an Online Business For Dummies - Softcover

Do you come up with innovative business plans in your sleep? Are you ready to leave that dot-com and act on your own dream? If you've been thinking about starting your own business and want to see what it takes, or if you've already begun and want some advice, look no further than Starting an Online Business For Dummies, 2nd Edition. Find out what you need and how you need to think in order to start your new online venture. This book shows you how to ...* Construct an irresistible Web site that anchors your business. * Advertise your idea to the general public.* Enable customers to conduct online transactions.* Build and maintain customer loyalty.* Consider general security methods, copyrights, trademarks, and other legal concerns. Starting an Online Business For Dummies, 2nd Edition, makes finding help easy with its 36-page Internet directory, which directs you to useful Web sites and other Internet resources of special interest to individuals starting an online business. The book's bonus CD-ROM includes trial versions of HotDog Professional, NetObjects Fusion, and Basic Bookkeeping for Windows.

Greg Holden is founder and president of a small business called Stylus Media, which is a group of editorial, design, and computer professionals who produce both print and electronic publications. The company gets its name from a recording stylus, that reads the traces left on a disk by voices or instruments and translates those signals into electronic data that can be amplified and enjoyed by many. One of the ways Greg enjoys communicating is through explaining technical subjects in nontechnical language by writing computer books, which help other people use the Web to share their own personal and professional interests. Starting an Online Business For Dummies is his ninth book. Recently, Greg also coordinated a chat event on the Internet, prepared content for a CD--ROM tutorial that shows small business owners how to create their own Web sites, and helped produce technical manuals on Java and Lotus Notes.