Verwandte Artikel zu Research in Consumer Behavior

Research in Consumer Behavior - Hardcover

 
9780762313044: Research in Consumer Behavior
Hardcover
ISBN 10: 0762313048 ISBN 13: 9780762313044
Verlag: Jai Press Inc., 2006

Inhaltsangabe

Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.

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Presents a range of consumer behavior research using both quantitative and qualitative research methods. This book addresses such topics as self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Jai Press Inc.
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0762313048
ISBN 13 
9780762313044
Einband
Gebundene Ausgabe
Anzahl der Seiten
274
Herausgeber
Belk Russell W.
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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