Focused Issue on The Marketing Process in Organizational Competence (Reaserch Competence-Based Management, 1, Band 1) - Hardcover

 
9780762312092: Focused Issue on The Marketing Process in Organizational Competence (Reaserch Competence-Based Management, 1, Band 1)

Inhaltsangabe

Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.