The McDonaldization of Society: Revised New Century Edition

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9780761988120: The McDonaldization of Society: Revised New Century Edition

One of the most popular Sociology books of all time has been thoroughly updated to examine how McDonaldization has roared into the 21st century. The McDonaldization of Society, Revised New Century Edition discusses how McDonaldization and the broader process of globalization (in a new Chapter 8), are spreading more widely and more deeply into various social institutions such as education, medicine, the criminal justice system, and more. This Revised New Century Edition provides many new, relevant examples from recent events and contemporary popular culture, including the ever-increasing global proliferation of McDonald′s and other fast food franchises, shopping malls, and similar commercial entities. Their impact is examined in the post-September 11, 2001 era.

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About the Author:

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from LaTrobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The McDonaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of McDonaldization: The Reader; and author of other works of critical sociology related to the McDonaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.


"This well-written title is a theoretically based work in social criticism. . . . McDonald's and its clones have created a positive public image, but Ritzer gives the public discourse a little balance by focusing on the problems created, and the dangers posed, by the process. . . . Ritzer asks: "Does it all amount to . . . Nothing?" (cf. his Globalization of Nothing, 2004). The last chapter on dealing with McDonaldization is thought-provoking. . . . Highly recommended." * CHOICE * "The opening chapters are very strong. I very much like the way Weber's ideas are brought to life. . . . This is such a good opportunity to bring more theory into awareness for students. . . . It is very engaging and brings the reader into the content in a wonderful way." -- Linda Morrison "I have enjoyed using this book. I recommend it to other education professionals and, on occasion, have given copies of this book to friends and relatives as gifts. The strengths are obvious." -- Douglas Adams "I am impressed with the amount of examples the author has gathered from around the world for the book. Examples are current, interesting, and illustrative. They mesh well with the text and help enormously in explicating complex processes underlying McDonaldization." -- Victor Shaw "This is an important book. Its wide recognition is well deserved. Its central strength is the clarity and brevity with which it makes accessible an extraordinarily important and complex process shaping the postmodern world." -- Peter Hoffman "I use this book in an introductory level social problems and public policy course. The book is also used in my department in many sections of introduction to sociology. It works well in introductory level courses. . . . It is a good book and has been a great teaching tool. I find the book helps students to see rationalized environments where they could not see them before. Vision is a good thing. . . the book still has a long shelf life ahead." -- Kurt F. Cylke "From my viewpoint, what I need is a book that spurs debate and stimulates critical thinking among my students, particularly on the societal consequences of rationalization. Ritzer's book does exactly this. The strengths of the book are its connection to "real life" as well as the possibility of using it as a platform for discussing business practices seen from the viewpoint of citizens, rather than managers. . . . I would surely adopt its new edition and use it in a wide range of courses." -- Angelo Fanelli "I love this book; it is a contemporary classic. . . . I would certainly use this book in an undergraduate theory course." -- Philip Cohen "The book provides a theoretical and analytical framework that both reflects reality and helps college students understand the reality of the world in which they grew up, live in, and are likely to continue to experience not only in the United States but throughout the world." -- Celestino Fernandez

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