`A great strength of the book is the extensive and detailed integration of rich case study analyses into the main flow of the argument. Many apparently well known cases are revisited and critically assessed to draw clear and often contrary to popular belief lessons. This is a highly original and commendable feature of this text. It provides an unusually strong integration between theory and examples. And there is no doubt of the relevance of the examples: they are not inserted as an afterthought, but are intrinsically part of the development of the thinking’ - Professor James Fleck, Head of Entrepreneurship and Innovation Group, University of Edinburgh Management School
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John Howells teaches, researches and publishes on the interaction between science, technological innovation and management. He has held posts at Brunel University and the University of Edinburgh in the UK. He is currently Associate Professor in the Aarhus School of Business, Denmark.
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