Helping others to make occupational choices requires a combination of skill and a deep understanding of the world of work as it is today and will be in the future. Unlike texts, which focus only on skill, Careers Guidance in Context
is designed to develop understanding of the factors, which shape both the labour market, and careers guidance as an occupation in itself.
Careers Guidance in Context re-evaluates the concept of `a career' in the light of economic restructuring, globalization and the growth of information technology. It draws together up-to-date theories about guidance work and debates the importance of integrating theory and practice. Examining the processes in which practitioners engage when work
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Bill Gothard is a senior lecturer in guidance and counselling at University of Reading. Phil Mignot is course leader for the MA/PGD in Careers Guidance also at University of Reading. Melvyn Ruff is Careers Education Manager for Norfolk Careers Guidance services and Marcus Offer is a self employed careers consultant based in Leeds and an associate of the National Institue for Careers Education and Counselling.
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