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Advertising in Modern and Postmodern Times (Theory, Culture and Society Series) - Hardcover

Buch 34 von 127: Published in association with Theory, Culture & Society

Odih, Pamela

 
9780761941903: Advertising in Modern and Postmodern Times (Theory, Culture and Society Series)
Hardcover
ISBN 10: 0761941908 ISBN 13: 9780761941903
Verlag: Sage Publications UK, 2007

Inhaltsangabe

This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Author Pamela Odih marshals an impressive range of historical examples and rich illustrations to explain the socio-cultural development of advertising throughout history.

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Über die Autorin bzw. den Autor

Pamela Odih is a Lecturer in Sociology at Goldsmiths College, London.

Von der hinteren Coverseite

How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times:

  • provides a comprehensive discussion of the main theories
  • shows you how real adverts work, together with reproductions of advertising images and copy
  • demonstrates how advertising constructs subjects
  • provides an instructive historical overview of advertising
  • explores the relationship between advertising and industrial capitalism.

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Verlag
Sage Publications UK
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0761941908
ISBN 13 
9780761941903
Einband
Gebundene Ausgabe
Anzahl der Seiten
240
Kontakt zum Hersteller
Sage Publications
https://knockknockstuff.com/

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