Applying Communication Theory for Professional Life: A Practical Introduction - Softcover

Dainton, Marianne; Zelley, Elaine

 
9780761929147: Applying Communication Theory for Professional Life: A Practical Introduction

Inhaltsangabe

Applying Communication Theory for Professional Life: A Practical Introduction is the first communication theory textbook to provide practical material for career-oriented students. The inclusion and analysis of real-world case studies illustrate the application of theory in a variety of professional settings. Whereas other communication theory texts have a more academic focus on theory or research methods, this book is specifically designed to introduce communication theory in a tangible way. The featured theories are those that have strong pragmatic value and clear applicability to communication and business practitioners.

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Über die Autorin bzw. den Autor

Elaine D. Zelley is Assistant Professor in the Department of Communication at La Salle University.

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