SUMSER: A GUIDE TO EMPIRICAL RESEARCH (P) IN COMMUNICATION:RULES FOR LOOKING - Softcover

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Written in a conversational tone and illustrated throughout with interesting examples, A Guide to Empirical Research in Communication is an easy-to-understand and refreshing introduction to the topic. Class tested for several years, this text engages students in the research process. John Sumser explains difficult scientific and statistical concepts in a simple, straightforward manner and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research, and content analysis. The examples presented will cause students to think about how research methods are applied to real-life situations. The author's easy writing style lends both interest and clarity to this introductory communication text.

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