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"Richard Krueger and Mary Anne Casey have prepared a detailed, step-by-step roadmap of how to design, prepare for, implement, analyze, and report on focus groups. They give detailed discussions of issues to consider, tips, and warnings to help prepare for the expected and unexpected. The book informs the novice focus group user and provides insight for the seasoned focus group practitioner."
(Judith Berkowitz)"This book is packed with sound advice and detailed approaches, making this method a success. . . If you are even thinking about doing any kind of group interview, this is the place to start."
(Nursing Times)"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . . When used appropriately, the process improves listening and the results can be used to benefit people who shared the information. And people go away feeling good about having been heard."
(Richard A. Krueger & Mary Anne Casey From Preface)
The Third Edition of the `standard' for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
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Buchbeschreibung Zustand: Good. 3rd Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 4918643-6
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Buchbeschreibung Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:0761920706. Artikel-Nr. 8669449
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