Product Planning Essentials - Softcover

Kahn, Kenneth B.

 
9780761919995: Product Planning Essentials
Softcover
ISBN 10: 0761919996 ISBN 13: 9780761919995
Verlag: SAGE Publications, Inc, 2000

Inhaltsangabe

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

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Verlag
SAGE Publications, Inc
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0761919996
ISBN 13 
9780761919995
Einband
Taschenbuch
Anzahl der Seiten
254
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780761919988: Product Planning Essentials

Vorgestellte Ausgabe

ISBN 10:  0761919988 ISBN 13:  9780761919988
Verlag: Sage Publications, Inc, 2000
Hardcover