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The Content Analysis Guidebook - Hardcover

Neuendorf, Kimberly A.

 
9780761919773: The Content Analysis Guidebook
Hardcover
ISBN 10: 0761919775 ISBN 13: 9780761919773
Verlag: Sage Publications, 2001

Inhaltsangabe

Content analysis is one of the most important but complex research methodologies in the social sciences. InThe Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.

The Content Analysis Guidebook provides readers:

  • Numerous examples from across the social sciences
  • Sidebars that describe innovative and wide-ranging content analysis projects, from both academia and commercial research
  • Pedagogical tools in an easy to understand format 

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Über die Autorin bzw. den Autor

Kimberly A. Neuendorf holds a Ph.D. from Michigan State University, which has one of the country's top ten doctoral programs in communication. She has taught research methods and media criticism, among other courses, at Cleveland State for over a decade and has published her own research, in which she used content analysis, in numerous journal articles.

Von der hinteren Coverseite

Content analysis is one of the most important yet complex research methodologies in the social sciences. The author provides an accessible text for upper-level undergraduates and graduate students, comprising step-by-step instructions and practical advice.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Sage Publications
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0761919775
ISBN 13 
9780761919773
Einband
Gebundene Ausgabe
Anzahl der Seiten
280
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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