Effective Health Risk Messages: A Step-By-Step Guide - Hardcover

Witte, Kim; Meyer, Gary; Martell, Dennis P.

 
9780761915089: Effective Health Risk Messages: A Step-By-Step Guide
Hardcover
ISBN 10: 0761915087 ISBN 13: 9780761915089
Verlag: Sage Publications, 2001

Inhaltsangabe

Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001

Effective Health Risk Messages

provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.

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Verlag
Sage Publications
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0761915087
ISBN 13 
9780761915089
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
215
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780761915096: Effective Health Risk Messages: A Step-By-Step Guide

Vorgestellte Ausgabe

ISBN 10:  0761915095 ISBN 13:  9780761915096
Verlag: SAGE Publications, Inc, 2001
Softcover