Explaining how crisis management can prevent or reduce the threats of a crisis, this book provides guidelines for how best to act and react in an emergency situation. Drawing on firsthand experience in crisis management, Coombs provides detailed explanations about preparing for crises, detecting crises, and preventing crises.
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W. Timothy Coombs (PhD Purdue University in Public Affairs and Issues Management) is the George T and Glady H Abell Professor in Liberal Arts in Department of Communication at Texas A&M University. His primary areas of research are crisis communication and CSR including the award-winning book Ongoing Crisis Communication. He is the current editor for Corporation Communication: An International Journal. His research has appeared in Management Communication Quarterly, Public Relations Review, Corporate Reputation Review, Journal of Public Relations Research, Journal of Communication Management, Business Horizons, and the Journal of Business Communication.
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