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Communication Planning: An Integrated Approach (SAGE Series in Public Relations) - Softcover

Ferguson, Sherry Devereaux

 
9780761913146: Communication Planning: An Integrated Approach (SAGE Series in Public Relations)
Softcover
ISBN 10: 0761913149 ISBN 13: 9780761913146
Verlag: SAGE Publications, Inc, 1999

Inhaltsangabe

The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents.

Communication Planning

focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.

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The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.

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Verlag
SAGE Publications, Inc
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0761913149
ISBN 13 
9780761913146
Einband
Taschenbuch
Anzahl der Seiten
262
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Europaallee 1
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Deutschland