Handbook of Public Relations - Hardcover

 
9780761912866: Handbook of Public Relations
Hardcover
ISBN 10: 076191286X ISBN 13: 9780761912866
Verlag: Sage Publications, 2000

Inhaltsangabe

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

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Über die Autorin bzw. den Autor

Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008).

Heath has 3 decades′ experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know--key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.

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Verlag
Sage Publications
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
076191286X
ISBN 13 
9780761912866
Einband
Gebundene Ausgabe
Anzahl der Seiten
802
Herausgeber
Heath Robert L., Vasquez Gabriel
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

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