Verwandte Artikel zu Advanced Focus Group Research

Advanced Focus Group Research - Softcover

Fern, Edward F.

 
9780761912491: Advanced Focus Group Research
Softcover
ISBN 10: 0761912495 ISBN 13: 9780761912491
Verlag: SAGE Publications, Inc, 2001

Inhaltsangabe

Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.

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Über die Autorin bzw. den Autor

A faculty member of Virginia Tech since 1981, Fern made significant contributions in research on focus group methods in marketing research, professional selling, and channels of distribution. His books and other academic publications number more than 30. He provided numerous services to the profession and the business community, serving as a reviewer for journals and participating in academic and business conferences. He has been recognized with the Pamplin College of Business Ph.D. Teaching Excellence Award. Fern received his bachelor's degree, M.B.A., and Ph.D. from Ohio State University.

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Verlag
SAGE Publications, Inc
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0761912495
ISBN 13 
9780761912491
Einband
Taschenbuch
Anzahl der Seiten
254
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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